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Beyond the Buzz: Deep Dive into Thematic Funds

Beyond the Buzz: Deep Dive into Thematic Funds

01/13/2026
Yago Dias
Beyond the Buzz: Deep Dive into Thematic Funds

Thematic funds have surged in popularity as a dynamic way to invest in the future, moving beyond the noise to tap into specific, transformative trends.

These funds focus on aligning with economic shifts and emerging developments, offering a targeted approach that can drive impressive returns.

By concentrating on themes like technology or sustainability, they provide exposure to growth opportunities often overlooked by broader market strategies.

This deep dive will explore everything you need to know about thematic funds, from their core characteristics to practical investment tips.

Whether you're a seasoned investor or just starting, understanding these funds can help you make informed decisions in a rapidly changing world.

What Are Thematic Funds?

Thematic funds are mutual funds or ETFs that invest primarily in companies aligned with a specific theme or trend.

They follow a top-down investment approach, identifying themes with growth potential first before selecting sectors and companies.

This strategy allows for investments across multiple sectors and market capitalizations, providing a unique blend of focus and diversity.

Key features of thematic funds include their theme-driven nature and the diversification they offer within a chosen trend.

  • Theme-driven: Tracks consumer behavior, regulations, technology, or macro trends.
  • Diversification: Across sectors and industries tied to the theme, such as housing including finance, cement, and steel.
  • Investment modes: Available via SIP or lumpsum, with liquidity for withdrawals.
  • Risk profile: High equity risk, suited for long-term, experienced investors with high risk tolerance.

According to SEBI regulations, these funds allocate a minimum of 80% to theme-related equities, ensuring adherence to their investment mandate.

This structure makes them more diversified than sectoral funds, which focus on a single sector, thus reducing some concentration risks.

How Thematic Funds Differ from Sectoral Funds

Understanding the distinction between thematic and sectoral funds is crucial for making informed investment choices.

Thematic funds span multiple related sectors, whereas sectoral funds concentrate on one specific industry.

This difference impacts risk, diversification, and investment horizons, as outlined in the table below.

This comparison highlights that thematic funds offer a balanced approach with reduced single-sector exposure, making them suitable for those seeking trend-based investments.

Exploring Thematic Categories

Thematic funds cover a wide array of categories, allowing investors to align with their interests and market outlooks.

Common themes include ESG or sustainable investing, manufacturing, consumption, and technology.

Each category represents a significant global trend with growth potential, from renewable energy to artificial intelligence.

  • ESG/Sustainable: Focuses on environmental, social, and governance factors, evolving toward performance metrics and renewable energy.
  • Manufacturing/Infrastructure: Includes construction, utilities, metals, and chemicals, benefiting from economic development.
  • Consumption: Tracks FMCG, retail, and rising consumer spending patterns.
  • Energy/Green Energy: Centers on renewables and energy transition sub-themes.
  • Technology/AI: Encompasses robotics, AI, big data, and fintech, with AI-themed ETFs seeing substantial inflows.
  • Others: Such as MNC, PSU, healthcare, real estate, and electric vehicles.

Morningstar classifies these into broader groups, providing a structured view for investors.

  • Technology: Including robotics and AI.
  • Physical World: Focused on climate initiatives.
  • Social: Related to politics, demographics, and wellness.
  • Broad Thematic: Multi-theme approaches.

This diversity enables investors to choose themes that resonate with personal beliefs and market forecasts.

Market Insights and Trends

Thematic funds have shown remarkable growth and performance in recent years, reflecting their appeal in volatile markets.

By Q3 2025, global AUM reached $779 billion, signaling a strong rebound and sustained momentum.

This growth is driven by increasing investor interest in megatrends like AI and sustainability, which offer long-term potential.

Recent performance data highlights the dynamism of these funds, with equity mutual funds seeing gains in early 2026.

Top performers included Mirae Asset Hang Seng TECH ETF FoF and Nippon India Japan Equity Fund, showcasing the strength of thematic investments.

ETF trends indicate a shift, with thematic tech ETFs attracting $10.6 billion in inflows in 2025, partly due to AI enthusiasm.

New launches, such as 14 AI-themed funds, demonstrate the ongoing innovation in this space.

Looking ahead to 2026, key trends include AI mania reviving thematic ETFs and a focus on economic security and sustainable investing.

Megatrends like disruption and sustainability are expected to remain popular, with active ETFs gaining traction.

Weekly indices from January 2026 show mixed performance, but thematic funds often lead during bull phases for specific themes.

This outlook underscores the importance of staying informed on macro changes to capitalize on emerging opportunities.

Advantages of Thematic Investing

Investing in thematic funds offers several benefits that can enhance a portfolio's potential for growth and diversification.

These advantages make them an attractive option for those looking to capitalize on specific growth stories beyond traditional markets.

  • Capitalize on growth themes: Potential to outperform broader markets by focusing on high-potential trends.
  • Diversification within theme: Reduces single-sector risk by spanning multiple related sectors.
  • Exposure to macro trends: Provides access to shifts like consumption booms or manufacturing pickups.
  • Higher returns in bull phases: Can deliver significant gains when the theme performs well.

By leveraging these benefits, investors can align their portfolios with long-term economic transformations and global developments.

Navigating Risks

While thematic funds offer exciting opportunities, they come with inherent risks that require careful consideration.

High volatility is a key concern, stemming from equity focus and theme concentration, which can lead to significant fluctuations.

Theme underperformance is another risk; if trends shift, as seen with some sustainable funds, returns may lag.

Timing risk is critical, as these funds require tracking macro changes, making them less suitable for novice investors.

Factors to weigh include fund manager expertise, theme longevity, and economic conditions, along with costs like exit loads and expense ratios.

  • High volatility: Due to equity focus and theme concentration.
  • Theme underperformance: Risks if trends change or fade.
  • Timing risk: Requires active monitoring of macro shifts.
  • Best for: Investors optimistic on specific stories, with high risk appetite and long horizons.

Understanding these risks helps in making informed and strategic investment decisions to mitigate potential downsides.

How to Get Started

Investing in thematic funds involves a straightforward process that can be tailored to individual goals and risk tolerance.

Start by identifying themes that align with your interests and market outlook, such as AI or green energy.

Research specific funds, looking at their performance history, management team, and expense ratios to ensure they fit your strategy.

Consider investment modes: SIP for regular contributions or lumpsum for larger, one-time investments, both offering liquidity.

Monitor your investments through NAV and performance reports, staying updated on theme developments and economic shifts.

  • Identify a theme: Choose based on growth potential and personal alignment.
  • Select funds: Evaluate based on manager expertise and historical performance.
  • Choose investment mode: Opt for SIP or lumpsum depending on financial planning.
  • Track and adjust: Regularly review performance and adjust as themes evolve.

This practical approach empowers investors to build a resilient and forward-looking portfolio with thematic funds.

By following these steps, you can harness the power of trends to achieve your financial objectives while managing risks effectively.

Yago Dias

About the Author: Yago Dias

Yago Dias is an investment analyst and financial content creator for BrainLift.me, focusing on wealth growth strategies and economic insights that empower readers to make informed and confident financial decisions.